I recently launched two YouTube channels to augment and promote the content on two of my websites, and it only took 6 weeks to reaffirm (with force) what I already knew: social media stresses me out. More specifically, it’s the growing numbers of followers and subscribers that I can’t handle. Seems ridiculous, right? Gaining followers and subscribers should be a core focus of any entrepreneur trying to find success online, but I’ve come to the conclusion that it’s something I can’t handle very easily.
The problem is that I start feeling immense pressure to produce content as my list of subscribers and followers grow. I feel like I’m always being watched, being judged, and that I’ll be a failure if I don’t produce something amazing every day. I feel guilty for sleeping in or watching TV for crying out loud! On top of that, I hate the feeling of having to “one up” myself, producing better and better content for each upload. I have a natural desire to make people happy, and that’s not a good thing when it comes to producing good content. As a matter of fact, it’s downright crippling.
Facebook and Twitter was bad enough, but YouTube took this to a whole new level. Creating and editing video is a very time consuming thing, and finding the time to fit it into my already busy schedule has added a new level of stress to my life which I really don’t need. The easy solution is to simply slow down my production schedule (or stop making videos all together), but…what about all the subscribers I’ve worked so hard to gain? Giving up on my YouTube channels would seem like a failure to me, so for now, I’ve just decided to slow my production a bit. Gone are my dreams of becoming a huge YouTube star – that just isn’t going to happen at this point in my life. To be honest, it probably isn’t going to happen at all now that I’ve discovered who I am as an entrepreneur.
But I’m ok with that. While I do understand (and respect) the power of social media and social networking, I’m forcing myself not to care. I know that sounds like I’m setting myself up for failure, but I’ve decided to ignore the “noise” of followers and subscribers and just focus on doing my own thing. Of course I will continue to contribute to social media, but it will be on my own schedule. I realized that I’ll never have a huge number of followers that way, but…that’s kind of the point. I can’t even imagine the stress of having hundreds of thousands of YouTube subscribers! I greatly admire anyone with a following that large because I would be constantly worrying about trying to keep them entertained and happy.
The bottom line is this: don’t expect to see TraderScooter on Facebook or Twitter any time soon. 🙂