Niche Site Challenge 004: Two year progress report

Exactly two years have passed since I gave an update on the website for my own personal niche site challenge, so I figured that now would be a perfect time to summarize the results of the past two years. It’s important to note that not only have I been not marketing this site in any way, shape, or form, I have also not been adding much content to it. I’ve been neglecting it badly partly due to being too busy with other things, but mostly because I’ve lost interest in developing it. After all, I chose the niche for this site based on good keywords that I found, and unfortunately, that niche is not something I have a deep passion for. That’s a recipe for disaster when starting any kind of big project like this, and I should have known that right from the start.

Traffic continues to build

Despite adding only a handful of articles to the site since mid 2013, organic traffic continues to build. This is in large part thanks to the high-demand keywords I chose to focus on as I built the site.

traffic chart for my niche site

As you can see, the general trend is up (which is good). Keep in mind that this growth has come without any sort of promotion or marketing efforts, and I’ve done exactly nothing in regards to spreading the word on social media. That just goes to show how powerful good keywords are. Without doing that research up front, I doubt that I could have had this kind of growth from organic search engine traffic over the past two years. Here are a few more stats:

  • The average session duration is 01:02
  • The Bounce rate is a bit high at 78.09%
  • Average pages per session is averaging about 1.39

Where do I go from here?

To be honest, the fact that I have very little personal interest in that particular niche means that it’s highly unlikely that I’ll be working on that website more than I already have. Of course I could outsource all of the content creation, but the truth is that I care so little about that website that I have a hard time justifying the cost to develop it. Perhaps I’ll change my mind over time, but for now I don’t mind keeping content creation “in house” and just adding to it whenever I feel like.

So the site will live on. The time I’ve already got invested in it makes it worth it to keep alive, and I consider it just another asset in my portfolio of active websites.

Other posts in the Niche Site Challenge series:

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